In 1905 the mill’s business had expanded to the point that they outgrew their original facility. Land was purchased on the outskirts of town at 1800 Pecos St. and a new mill was built. Mr. Broussard had wanted to introduce new equipment designs and new methods of operation and this provided the opportunity to do so. Three of these machines known as monitors remained in use for many years. They were identified in the milling trade simply as “The Broussard Special.” Tragically, less than a month after opening the $85,000 structure was consumed by fire, reducing it to a smoldering mass of ruin within an hour’s time. The only building saved was the seven-story rough rice elevator located on the east side of the mill. Insurance fell $40,000 short of covering the loss. Standing amidst the ashes, Joe Broussard surveyed the damage, processed the loss, then true to his character, made a plan announcing the next day they would rebuild even bigger. An eternal optimist, he chose never to see his glass as half empty but half full. He quickly instructed the employees to return to the old mill and continue milling rice. Written in the fifty-year anniversary book, one veteran employee recalls, “We took a look at what was left, picked up our dinner pails, moved back to the old plant and started milling rice again without losing a day.”
In 1907, J.E. was one of the original organizers and first president of the newly formed Rice Millers and Dealers Association, forerunner of the present Rice Millers Association of America. He continued to hold the office of president for the first five years. 1909 dealt another hard blow to the rice industry as surplus rice threatened financial disaster. Out of this disaster the Southern Rice Growers’ Association was formed, launched by Frank Randolph of the Crowley Signal. He rallied the prominent rice growers from all over the rice belt to be a part of the newly formed organization in hopes of creating a stable market for rice. J.E. became a board member and director of the organization and once again stepped up to the plate to ensure the success of the industry making a trip in May 1911 to Germany and Holland to find new markets for American rice. Traveling with him was long-time friend, Theodore Willick, a rice importer and exporter in New York city. They managed to sell the rice to the firm of Van Schardenburg of Rotterdam, Holland, who purchased all 250,000 pockets (bags) of available U.S. surplus rice opening the gateway to European markets. It was reported at that time to be the largest single sale for foreign markets ever from the United States. The rice was sent in three separate shipments by way of the Port Arthur port. Three-fourths of the rice shipped was from Texas farms with the remainder from Arkansas and Louisiana farms. The Rotterdam mill held the rice for two years, and then sold a quarter of it back to the United States. Willick was the buyer and turned a sweet profit when he resold the rice to the New Orleans Rickert Rice Mill. The facility of the Von Schardenburg mill, which was the largest mill in Rotterdam in 1911, was destroyed by German bombings during World War II. Willick traveled to Texas in 1942 to visit J.E. during the 50th Anniversary of the mill, plopping a yellowed sample of 33-year-old Honduras rice on J.E.’s desk. J.E., puzzled at first, laughed when he realized it was the same sample that had traveled to Europe with them in 1911. One interesting side note on Willick of New York is that his great-great-grandfather, George Willich (German spelling) emigrated from Germany and landed in Anahuac, Texas in 1834. The Chambers County Museum at Wallisville is in possession of the letter he wrote home to Germany upon his arrival here chronicling his trip from Germany to Anahuac. It was donated to our museum by Lloyd Maxwell, grandson of Elmer Boyt. Lloyd informed me that in 1942, the same year Theodore traveled to the 50th Anniversary of the mill, his Uncle Pat Boyt and father, George Maxwell had visited with Theodore Willick at an American Rice Growers Association meeting in Lakes Charles, where Willick owned a small mill. They presented a copy of his great-great-grandfather’s letter to him at that time.